Precise Data Strategy.

Stop smashing your head against the “data wall.”
We help Kent & Sussex SMEs turn messy information into clear, actionable business growth.

Zero Jargon. Just the insights you need to win.
14+ Years Expertise in Data Governance & CRM.
Locally Managed Service based in the South East.

Is your data working for you, or against you?

Most business owners feel like they’re playing on a difficult pitch. You have the data—Sales, Finance, Customers—but it’s scattered across disconnected systems.

It’s time to stop the “play and miss.”

Your “Fractional” Data Team

You don’t need a full-time data scientist. You need Line & Length. We provide Data as a Service (DaaS) to keep your business moving forward.

“After 14 years reinforcing the power of data for major firms, I’ve brought that enterprise-grade discipline to local SMEs. We don’t do ‘flashy’—we do accurate, reliable, and honest.”Jim Mullender, Founder

Ready to find the gaps in the field?

Don’t let another month go by wondering if your numbers are right. Let’s have a “Straight Bat” conversation about your data.

Proudly Serving the South East

From the creative hubs of Brighton to the industrial heart of Maidstone and the professional services in Tunbridge Wells. We’re local, we’re reachable, and we’re probably out walking the dog (shoutout to Bear 🐶) on the same hills you are.